{"id":19784,"date":"2022-03-22T14:21:29","date_gmt":"2022-03-22T13:21:29","guid":{"rendered":"https:\/\/www.galitt.com\/2022\/03\/22\/lydia-the-all-in-one-payment-application\/"},"modified":"2022-03-22T14:32:13","modified_gmt":"2022-03-22T13:32:13","slug":"lydia-the-all-in-one-payment-application","status":"publish","type":"post","link":"https:\/\/www.galitt.com\/en\/lydia-the-all-in-one-payment-application\/","title":{"rendered":"Lydia: the all-in-one payment application"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title meta=&#8221;off&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;75px&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;||24px|||&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">Lydia is a French Fintech focused on one goal: to facilitate and promote mobile payments. Since 2013, Lydia has been expanding their offerings and providing more and more features on their successful app.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.galitt.com\/wp-content\/uploads\/2022\/03\/source-digitalCMO.jpeg&#8221; alt=&#8221;Analyse logo lydia&#8221; title_text=&#8221;source-digitalCMO&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;66px&#8221; custom_margin=&#8221;50px||0px||false|false&#8221;]<\/p>\n<h2><strong>Lydia : <\/strong><strong>How does it work?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;262px&#8221; custom_padding=&#8221;0px||0px|||&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">Like many Fintechs, Lydia today covers a wide range of financial services, for both professionals and individuals. The differentiation between neo-banks and some Fintechs is sometimes complicated because the proposals of these two types of companies are so similar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">In the case of Lydia, <strong>the service that made <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.lydia-app.com\/\">the Fintech<\/a><\/span> known and took off is that of money transfer between individuals<\/strong>, all requiring only a phone number. The way the service works is very simple:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"color: #1d1d1b;\">Download the Lydia application and create an account via your phone number.<\/span><\/li>\n<li><span style=\"color: #1d1d1b;\">Register the credit card(s) you wish to link to Lydia.<\/span><\/li>\n<li><span style=\"color: #1d1d1b;\">You are now ready to transfer money: select the recipient from your contacts or type in their phone number.<\/span><\/li>\n<li><span style=\"color: #1d1d1b;\">Then enter the amount to be transferred and an optional note. The money is sent instantly to the recipient.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\"><em>Please note: money transfer is only available between users of the application. A person who has not registered on Lydia will not be able to receive or send money via the fintech&#8217;s services.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">It makes small transfers between individuals much easier. Instead of having to enter or scan the many digits of your friend&#8217;s IBAN, you can simply make a transfer in two clicks, as his phone number is probably stored in your smartphone contacts. If not, it&#8217;s still less time consuming to enter a phone number than the standard banking information required to make a transfer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">The service does not stop there and is constantly being expanded. For example, Lydia offers the possibility to create a kitty, allowing a beneficiary to claim a sum from different contacts for various projects: organizing a vacation, a common gift, etc. This is one of the trendy principles in the Fintech world, which we covered in more detail in <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.galitt.com\/en\/2022\/02\/28\/leetchi-leader-in-online-money-pot\/\">our article Leetchi. <\/a><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.galitt.com\/wp-content\/uploads\/2022\/03\/source-lydia.jpg&#8221; alt=&#8221;ic\u00f4ne Checkout&#8221; title_text=&#8221;source-lydia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_margin=&#8221;21px||||false|false&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;226px&#8221; custom_padding=&#8221;0px||0px|||&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">Finally, as mentioned above, Lydia is now more than a simple means of transferring money between individuals via smartphone. The fintech offers its own Visa card, and therefore a fortiori the opening of a current account attached to it. The service is advertised as frictionless with your current bank: you don&#8217;t need to change your bank to take advantage of Lydia&#8217;s current account since the two can be linked.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">Fun fact: Lydia promises a refund for every 1,000 payments to a random user of the service, all with no limit on the amount. The Lydia account is of course secure to ensure smooth transactions.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;47px&#8221; custom_margin=&#8221;50px||0px||false|false&#8221;]<\/p>\n<h2><strong>7 fundraisings in less than 10 years <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;18px||0px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">Launched in 2013, the French fintech has not stopped growing since its creation. In less than 10 years, it has raised no less than 7 funds, proving the attractiveness of its services.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">The first of the list occurred shortly after the company&#8217;s creation, in September 2013. The \u20ac600,000 fundraising from Business Angels is the first building block of Lydia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">A little more than a year later, Lydia will raise <strong>3.6 million euros <\/strong>from Xange and other Business Angels. Already a larger amount than the previous one, this round will continue to help the growth of the fintech.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">We&#8217;ll have to wait until October 2016 for Lydia&#8217;s next round of funding. With an amount of \u20ac7 million, it confirms Lydia&#8217;s rise to prominence. The investors are more numerous here: we find the Duval group, Belcube, Newalpha Asset Management and others. Lydia is attracting more and more interest.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">The French fintech&#8217;s fourth fundraising round will take place in February 2018 with the same investors as the previous one with a few exceptions. This time, it&#8217;s \u20ac13 million raised for Lydia&#8217;s growth.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">2020 will be an important year for Lydia. At the beginning of January, Lydia will raise a new \u20ac40 million from investors. Among these investors, there is a big name of the <strong>Chinese BATX: the giant Tencent<\/strong>. Tencent will thus enter the capital of Lydia and strengthen the position of the fintech.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">In this logic of progression, Lydia will raise another <strong>72 million <\/strong>in December 2020 from its historical and more recent partners like Tencent. Lydia will thus have raised <strong>112 million <\/strong>in just one year!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">Finally, Lydia&#8217;s latest fundraising round further confirms the bright future of the fintech. In December 2021, Lydia is raising its last round of funding to date. With a total of <strong>91 million <\/strong>euros from Tencent, Accel, Founders Future and others, it brings the total amount raised by Lydia since its creation to <strong>almost 230 million euros<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\">All these amounts will be enough to propel Lydia to the rank of French payment unicorn, its valuation exceeding $1 billion while remaining unlisted. Fueled by the digitalization of financial services, Lydia has the opportunity to thrive for a long time in the new financial world we live in.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #1d1d1b;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;0&#8243; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; border_width_all=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;14px&#8221; box_shadow_spread=&#8221;-5px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; locked=&#8221;off&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title meta=&#8221;off&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;75px&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;||24px|||&#8221;] Lydia is a French Fintech focused on one goal: to facilitate and promote mobile payments. Since 2013, Lydia has been expanding their offerings and providing more and more features on their successful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153],"tags":[],"class_list":["post-19784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-debutants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lydia: the all-in-one payment application<\/title>\n<meta name=\"description\" content=\"Lydia is a French F intech focused on one goal: to facilitate and promote mobile payments.......\" \/>\n<meta name=\"robots\" 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