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Billie is a young German fintech developing tools to boost the revenues of e-retailers on their online stores. One of Billie’s flagship products is a Buy Now Pay Later system designed specifically for transactions from one company to another.
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Billie’s solutions
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The German fintech has divided its offerings into two main services – Billie Boost and Billie Flow.
Billie Boost is a digital checkout interface that aims to democratize the use of Buy Now Pay Later for B2B payments. A quick reminder: BNPL is one of the most advanced forms of payment in installments. It allows a customer to purchase a product or service and pay for it later (often in installments) within a specified timeframe, while ensuring that the merchant is paid at the time of the transaction and not when the customer makes payments.
Billie Boost provides a complete interface for managing these B2B transactions via BNPL. The service offers a variety of payment methods to the customer, from invoice payment to bank transfer. Boost allows a wide period of 14 to 120 days for customers to pay back the amount due. Billie reports a 95% acceptance rate for new customers when using Boost, so it is doing a good job of encouraging them to make a purchase. The abandonment rate using Boost is therefore very low.
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Billie Flow is a complementary service to Boost, always intended to make B2B transaction processing more fluid. Fast cash flow, automatic reminders and time savings are the main arguments of the service.
For a merchant, the exercise of constantly chasing and chasing after customers who don’t meet split payment deadlines is exhausting and counterproductive. Flow allows merchant users to ensure that they receive the funds due at the time the customer decides to make the purchase, even if the customer actually makes the payment later. Combined with the automatic dunning service mentioned above, the merchant’s refund process is almost completely automated.
This eliminates the need for manual entry of invoices and the like, allowing dedicated teams to focus on less time-consuming and more impactful tasks. Flow will send timely notifications and reminders to merchants.
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History and news
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Founded in 2016, Billie will go “live” in June 2017. In its first year in November 2017, Billie will raise 10 million euros. Two years later, Billie’s steady growth allows it to offer its new flagship service: the Billie Boost we talked about earlier.
With the release of this service, Billie is launched and will continue to grow: a second major fundraising round will be conducted by the German fintech in June 2019, just one month after the launch of the Boost service. By early 2020, Billie has 100 employees from 35 different countries.
In February 2021, the fintech already had 100,000 businesses using their Boost service, a very encouraging figure for a service that was barely two years old at the time. In volume, Billie has already processed 750 million Euros.
To continue its constant progression, Billie will partner with the European unicorn expert in BNPL: Klarna. Klarna specializes in B2C BNPL, making its services complementary to those of Billie. This association allows Billie’s service to be integrated into Klarna’s interface, which now covers transactions via BNPL B2B and B2C.
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Finally, one month after this important partnership, Billie will carry out a financing round amounting to 100 million Euros, notably with its new partner Klarna. There is no longer any doubt about the relevance of Billie’s services. Making the processing of deferred payment transactions smooth and frictionless for merchants was the challenge that Billie set for itself, a challenge that can be considered fulfilled with more than 100,000 businesses using their solutions.
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