In urban areas, the advent of multi-modal transport – car, public transport, bike, scooter or walk – means that we need to offer subscription solutions for this new way of getting around.
In rural areas, the organization of mobility is different, and must take into account the remoteness of services, poor public transport services and dependence on the car. Transport and travel habits are well established. The population of these areas is the most motorized. Private car use is predominant.
Wherever they are located, omni-channelling and Open Payment are the challenges of a modern customer experience. Against a backdrop of pandemics, “zero contact” – in other words, a customer journey with no physical contact with a counter or ATM – could also rapidly become the norm.