Challenges
Reinventing retail in the digital revolution
In a context where consumers are increasingly informed and demanding, retail has to reinvent its model in the age of online sales and the digitalization of points of sale. To achieve this, retailers must :
- Adopt phygital: create synergies between different sales channels for a seamless, coherent customer experience.
- Integrating omni-channelling: adapting to a consumption mode that favours interconnection between physical and digital channels.
- Master the growing proliferation of data: use customer data to enhance customer knowledge and offer ultra-personalized experiences.
- Comply with regulations: ensure technical and regulatory compliance of sales and payment operations.