Galitt unveils the results of the Galitt PayObserver 2022, its annual barometer covering consumer behaviours related to payments in 5 countries : Belgium, France, Germany, Italy and the UK
The survey covers what consumer think and do around an array of topics such as payment players, mobile payments, e-commerce, customer journey, BNPL, Request-to-Pay, cryptocurrencies, etc…
A few Insights
Banks are in the lead despite the rise of new payment players
with over 96% in ownership and 95% in usage. But the rise of neoplayers is real as they create the ultimate link between great tech and customer service.
Plastic cards are the primary payment method at Point of Sales
In a world that dislikes plastic, more than 85% of European consumers still prefer their plastic card. However, this trend should reverse thanks to Generation Z and their affinity for innovation.
Online payment customer journey ripe for improvement
With 2/3 of Europeans who have abandoned a purchase if their preferred payment method is not available, online players are significantly missing out by ignoring consumer preferences and their need for fast and secure payments.
Innovations in payment are slowly taking hold
Buy Now Pay Later (BNPL) has an overall positive experience with consumers but nearly 1/3 of consumers see it a debt more than a payment method. Request to Pay (RTP) highly favoured by consumers with over 80% that see it advantageous.
For more information on results, please contact :
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