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A few Insights
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Banks are in the lead despite the rise of new payment players
with over 96% in ownership and 95% in usage. But the rise of neoplayers is real as they create the ultimate link between great tech and customer service.
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Plastic cards are the primary payment method at Point of Sales
In a world that dislikes plastic, more than 85% of European consumers still prefer their plastic card. However, this trend should reverse thanks to Generation Z and their affinity for innovation.
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Online payment customer journey ripe for improvement
With 2/3 of Europeans who have abandoned a purchase if their preferred payment method is not available, online players are significantly missing out by ignoring consumer preferences and their need for fast and secure payments.
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Innovations in payment are slowly taking hold
Buy Now Pay Later (BNPL) has an overall positive experience with consumers but nearly 1/3 of consumers see it a debt more than a payment method. Request to Pay (RTP) highly favoured by consumers with over 80% that see it advantageous.
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Media references
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