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Galitt unveils the results of the Galitt PayObserver 2022, its annual barometer covering consumer behaviours related to payments in 5 countries : Belgium, France, Germany, Italy and the UK
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The survey covers what consumer think and do around an array of topics such as payment players, mobile payments, e-commerce, customer journey, BNPL, Request-to-Pay, cryptocurrencies, etc…
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A few Insights
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Banks are in the lead despite the rise of new payment players
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with over 96% in ownership and 95% in usage. But the rise of neoplayers is real as they create the ultimate link between great tech and customer service.
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Plastic cards are the primary payment method at Point of Sales
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In a world that dislikes plastic, more than 85% of European consumers still prefer their plastic card. However, this trend should reverse thanks to Generation Z and their affinity for innovation.
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Online payment customer journey ripe for improvement
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With 2/3 of Europeans who have abandoned a purchase if their preferred payment method is not available, online players are significantly missing out by ignoring consumer preferences and their need for fast and secure payments.
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Innovations in payment are slowly taking hold
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Buy Now Pay Later (BNPL) has an overall positive experience with consumers but nearly 1/3 of consumers see it a debt more than a payment method. Request to Pay (RTP) highly favoured by consumers with over 80% that see it advantageous.
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For more information on results, please contact :
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Media references
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