Lemon Way reports strong growth

Lemon Way, the French FinTech specialized in secure payment for marketplaces, has just presented its results. The year 2021 will once again have been marked by strong growth in its activities, driven in particular by the signing of numerous partnerships.

Facts

A pan-European payment institution, Lemon Way has established itself over the years as a leader in the marketplaces sector. The French FinTech offers a mobile payment and collection solution for third parties. And this year 2021 has once again been marked by the relevance of its strategy and positioning.

Indeed, the FinTech reports a 76% growth in transaction volumes, amounting to €5.5 billion in payments, compared to just €900 million in 2016.

Lemon Way has seen its revenues increase by 65% and can now count on a turnover of 12 million euros.

100 new customers have joined the FinTech portfolio, including Decathlon, Bricks.co and Funding Circle.

Lemon Way eventually had to recruit, creating 70 new positions and growing from a staff of 90 to over 160 by 2021.

Based in France, but also in the United Kingdom, Italy, Spain and Germany, Lemon Way generates 40% of its revenue outside France. It currently serves marketplaces in 21 European countries.

Issues

Further optimize its services: Lemon Way is taking advantage of this momentum to continue its investments. It identifies KYC as an improvement objective and invests 5 million euros in the development of a new identification and anti-fraud tool.

On the road to tomorrow’s finance: The FinTech’s evolution prospects are now focused on what its leaders identify as a future market, namely the blockchain and crypto-currencies. Lemon Way has therefore joined ADAN, the Association of Digital Assets and Blockchain Technologies. The launch of a BNPL service would also interest the FinTech.

A return to crowdfunding: Lemon Way also specifies that its strategy will be focused on crowdfunding, as it was when the service was launched. However, the FinTech has qualified this return to its roots by stating that it wants to position itself as a reference in real estate crowdfunding, which will have grown by 90% by 2021. As a reminder, real estate crowdfunding consists in raising funds from individual investors in order to finance a project in the real estate sector.

Putting it into perspective

Lemon Way should notably carry out a new large-scale fundraising, at the beginning of 2023, to finance all these projects.

But one of the keys to Lemon Way’s success also lies in the multiplication of its partnerships. The end of 2021 will have been marked by its partnership with Tink, a leading European open banking platform.
It is also thanks to this rapprochement that Lemon Way was able to launch Pay by Bank, a payment initiation service for marketplaces, in the spirit of the times.

Source : Press release